Augmented Reality implicates numerous industries. The Augmented Reality Market could be estimated to be exponential with the revenue growth from $181.25 million in 2011 to $5,155.92 million by 2016, at a CAGR of 95.35% from 2011 to 2016. Another statistics forecast that revenues related to AR Technology will approach 600 billion by 2016. It is indicated that by 2017, over 2.5 billion mobile augmented reality APPs will be downloaded to smartphones and tablets per annum and by 2020, meanwhile 103 million automobiles will contain AR technology.

Besides major contributors in the AR application market, China is expected to have a rapid growth in this innovative market with unexpected market demand. Against this background, a platform to discuss the key technologies, applications, standards, end-user experiences and especially a sustainable business model is firmly required. DEMAND-LED is organizing Global AR Summit which will be held on 10-11 September 2013 in Crowne Plaza Shanghai. Warmly welcome elites related to the Augmented Reality Industry to participate in.

Our outstanding speakers will be from: MXR Corporation, Total Immersion, Zappar, Wikitude, The Open Geospatial Consortium, Qualcomm, Metaio, Nokia, Kalloc Studios and so on. Alexx Henry Studios will give us an impressive Live demo in conference!

Pre-Conference Workshop
Tuesday, 10 September, 2013
Registration: 8:00am
Workshop: 8:30 ?11:30am
AR Standards: Working Together to Explore Valuable Augmented Reality related Standards
Augmented Reality Application market is on stage of sustainable growth, Asia Pacific especially China will have a major chunk in the market share of augmented reality.

There are many existing international standards that can be used for augmented reality applications. We need specific standards that can effectively meet AR development requirements. Thus, a platform to learn the status of current activities and discuss progress in all relevant standards development is required. This workshop will discuss how to Explore Valuable Augmented Reality related Standards.

What you will learn from WORKSHOP:
- Current Resources and related Standards efforts throughout the world
- Interactive feedback with technology suppliers and end-users
- Explore how stakeholders could benefit from AR Standards
- Prospects for building AR business by open sources

What will you expect from Global AR Summit 2013:
- Workshop-AR related standards
- Focused AR Exhibition, latest Technologies Showcase
- The prospect of growing Market Outlook, especially the emerging China Market
- End-user Perspectives, Requirements, Case Studies, e-Commerce, Marketing and Advertising Solutions
- Panel Discussion 1: The Age of Augmented Reality: How to deal with Privacy and Security Issues and Panel Discussion 2: Is Augmented Reality the Future of Interactive Advertising?
- Over 12 hours of networking and business building opportunities

Organizer: DEMAND-LED
Venue: Crowne Plaza Shanghai
Address: 400 Panyu Road 200052, Shanghai, P.R. China
Contact Person: Mr. Christon Yang
Email: christony@demand-led.com
Tel: +86 21 5109 5709
Fax: +86 21 6901 3239
Website: www.demand-led.com/ar