During the 12-month period from June 2011 to July 2012, Bordeaux wine exports surged to a historical high of 2.29 billion euros ($2.9 billion), according to CIVB.

China is the world's largest Bordeaux wine importer in terms of both volume and value, far ahead of its nearest followers. During the period, China's imports reached 63 million liters, more than twice the volume of Germany, which ranked second globally.

Meanwhile, China's import value stood at 649 million euros, 55 percent higher than the United Kingdom, which came second in value, CIVB data showed. In the meantime, despite the impact caused by the economic slowdown on the retail market, China's imports of Bordeaux wine registered much stronger growth than traditional markets such as Germany and the UK.

Diageo in high spirits as sales soar in China

According to a recent report by Frost & Sullivan, a US-based market consultancy, consumption of alcoholic drinks in China is expected to reach 84.37 billion liters in 2016, which represents an average annual compound growth rate of 5.9 percent from 2012.

Diageo's turnover in China increased by 16 percent year-on-year during the 2012 year ending June, while sales of high-end spirits were up more than 50 percent, compared with double-digit growth for its business in general.

Diageo expects that 50 percent rate to continue, as it invests more in its quality brands, aimed particularly at China's high-spending, burgeoning middle class.

Reinvent The Classics

A jubilant tone has been set in the air. With Chinese New Year hanging around the corner, SIAL WINE WORLD team is ready to synchronize with the festive atmosphere to present the joyful news as China's one and only premium leading wine 'fair. SIAL WINE WORLD is a simple and innovative platform to showcase exhibitors?wine & spirits collection, from May 7th to 9th, 2013 at Shanghai New International Expo Centre.

450+ Exhibitors

SIAL WINE WORLD dedicates itself to the excellent fast-growing wine culture in China. It concocts a classic, supreme quality platform for wine experts to share and exchange their experiences and culture. There will be over 450 wine and spirits exhibitors from China, Spain, Italy, France, Greece, Australia, South Africa, Germany, Brazil, Turkey, USA, Korea, Japan, Switzerland, Argentina, Morocco, Hungary and Tunisia.

Quality & Time

Price and brands are less important than before. Quality and wine region speak at the moment. But most of all, timing rules them all. May is the time, the time to show, the time to trade, and the time to purchase. SIAL WINE WORLD offers nothing less than excellent quality and perfect timing, at more than 12,000sqm of exhibition space and over 12,000 visitors and professional buyers.

Dedicated Events

5 dedicated events to reinvent the classics once again. Those are definitely the t?events of the year in the industry. Besides bringing exhibitors and buyers to a zero-distance close contact, they are the most professional networking events around.

SIAL WINE WORLD aims to reinvent the classics to redefine supreme wine & spirits. 2013 will be the year of quality for China. It awaits the brave and the bold to seize the moment. Exhibitor online manual and visitor online pre-registration are now ready. Visit the newly launched official website (www.sialwineworld.com) to find out more information.

Dedicated events 2013:

- Best Buy China Competition
To introduce your Wine & Spirits and be awarded for the best value for money wine!
2012 juries included: Denis LIN, Lionel LE GAL, Fabio CARRICO DE SOUZA, Julien CUISSET, Yun HSU, Grace ZHENG, etc?

- Wine Innovation Forum
To highlight and display your wines in this informational area about wine culture.
Explore high level dedicated conferences delivered by wine experts!

- Wine Business Meetings
Business program dedicates to face-to-face meetings with the major wine buyers in China.

- Master Classes
To organize your own tasting in a dedicated room.

- Wine & Spirits VIP Gala (by invitation only)
Premium Networking Event in a prestigious place. Meet the top buyers from China!

SIAL WINE WORLD
China's Only Premium & Top Quality Wine Event
May 7-9, 2013
Shanghai New International Expo Center

Hall N1
12,000 sqm
450+ Wine & Spirits exhibitors
12,000 professional visitors

---------------------------------------------------------------------------------
Media Contact:
Ms. Mia WANG ?Communication Manager
mia.wang@comexposium-sh.com / www.sialwineworld.com