Wrigley has opened a factory in Guangzhou in November 2012, with an investment of over RMB1m (US$173.4m). Martin Radvan, the company president responsible for global strategy and operations, said the confectionery market in China has been growing at a rate of between 8% and 12% annually, making it the second biggest market after the US.

Premium Chocolatier Godiva Opens in Sanlitun Village in Beijing
As one of the world's most well-known premium chocolate manufacturers, Godiva currently owns and operates over 600 retail boutiques and shops in the United States, Canada, Europe and Asia, and is available via over 10,000 speciality retailers.

Godiva also sells truffles, coffee, cocoa, biscuits, dipped fruits and sweets, chocolate liqueur, shakes, wedding and party favors and other items arranged in gift baskets.

Godiva has already opened their first story shop next to Starbucks in Sanlitun Village on November 29th 2012 in Beijing. And their second story Cafe Godiva looks like it's only a matter of days before that is up and running as well.

Starbucks opens 100th Beijing location
Starbucks opened its 100th location in Beijing on November 26th 2012, saying the coffeehouse chain is on track in its commitment to build China into its second largest market outside the U.S. by 2014. The company said it has launched a Starbucks China University, where workers can study personal and career development, as well as leadership skills and coffee craftsmanship and culture through more than 200 training modules.

SIAL CHINA 2013
Setting Ice on Fire

Dashing through the snow, jingles all the way. Season of joy is around the corner. SIAL CHINA is blessed to by the overwhelming support from many confirmed exhibitors. There is a fire in every heart of the team that can ignite the ice. And it's that passion that keeps SIAL CHINA ticking over 13 years.

The show has brought many sweet memories and victories. It aims to promote and develop brands in food & beverage industry in Asia, especially in the mass market of China. Chocolate, candies and coffee sectors growth are extraordinary. Just chocolate itself snatched 3.5billion RMB this year, and over 90% are imported brands. Around 8% ~ 12% y-o-y growth has set China the second largest market for candies. Over 1000 billion RMB is projected on coffee consumption in China in the coming decade. These are big deals.

Whether it is small deals or big deals, the show is going to concoct them into a hot deal. To seize the opportunities, SIAL CHINA 2013 is where the game needs to start. With 7 halls (N1 - N5, E6, E7) and over 85,000 exhibition area, SIAL CHINA 2013 brings over 2,200 exhibitors and 46,000 professional visitors. As of December 2012, the organizer confirms that the show will grow another 25% confirming China as the main market to make food business in Asia!

The 14th edition specially arranges 13 product zones to exhibit highly on demand products. The Tea & Coffee, Sweet & Snacks and Chocolate World product zone has set a record of 400 exhibitors. Big players like Brazil Coffee, Swiss Chocolate, Colombian Coffee Growers Federation, Goodwell, Fabbri, Shanghai Guan Sheng Yuan have confirmed their participation.

There will be over 40 national pavilions (37 last year) in 2013 edition. Over 10 countries including France, US, Spain, Italy, South Africa, and Australia have doubled their exhibition areas.
Especially those new pavilions such as New Zealand, Singapore, Indonesia, Switzerland, Belgium, Lithuania, Columbia, Ecuador and a few others show the importance from the sweets/snacks/chocolates/coffee sectors.

6th Edition of La CUISINE by SIAL
In partnership with Disciples Escoffier highlight your products during culinary demonstration by the most talented international chefs from mainland China, France, Hong Kong SAR, Macau SAR, Korea, Thailand, Vietnam, Singapore, Turkey, USA and other countries and regions.
It attracts HoReCa industry professionals who are looking for innovation and inspiration.

2nd Edition of Chocolate World
For satisfying the needs of high-end Chocolate in Chinese market, we decide to strongly propagandize the high-end chocolate brands in"Chocolate World", such as COOP B.V.B.A from Belgium with their lyse, Bochilin from HongKong with their MOMAMI, and PUSI from Shanghai with their Truffles.

In 2013, we will lauch the second of Chocolate World which means we welcome all kinds of high-end industrialized chocolate corporations, or handmade chocolate companies for joining our exhibition.

2nd Edition of Hospitality & Retail Forum

Special forum to cover hospitality trends and related topics - SIAL CHINA is the place to meet experts and buyers from China HoReCa & retail industry.

In 2012 show, more than 14 high level conferences hosted by the industry experts were held in this area including: SIFEA, SINODIS, CITY SUPER, SHIYAO Investment, SFGC, GOODWELL, XTC, FABBRI, NESTLE, and others. In 2013, it will continue to be the place to meet the under-the-radar buyers.

SIAL Innovation
SIAL CHINA is the place to encounter innovations. SIAL Innovation has been a key event for the past 8 years, it offers our exhibitors a platform to showcase their latest innovative products and communicate on food innovations, this area will be visited by more than 70% visitors. The SIAL innovation observatory provides a unique opportunity for retail traders in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.

2013 is already filled with joys for SIAL CHINA and its exhibitors. The overwhelming support are hot enough set ice on fire. Please join us to ignite 2013.

Preview: Asia's Leading Professional
Food & Beverage Exhibition

SIAL CHINA 2013, May 7-9
Shanghai New International Expo Center

7 halls (+1 extra hall)
85,000 sqm
2,200 exhibitors from 90 countries
46,000 visitors from 100 countries

-------------------------------------------------------------------------------
Contact Media:
Ms. Mia WANG - Communication Manager
mia.wang@comexposium-sh.com / www.sialchina.com