SIAL CHINA 2013 - HoReCa Is Hot, Turkey Is Ready
- Think big
Space matters at Hilton's Hongqiao hotel. Matthew Fulco reports.
The sheer size of things in China amazes me," says Michael Williamson, the new general manager of the Hilton Shanghai Hongqiao, as we sit down to afternoon tea in the hotel library.
For now, the Hilton Hongqiao's ability to execute the largest corporate events has earned it acclaim among meeting planners. At the Golden Pillow Awards held in June to honor top-performing hotels, it was recognized as China's best MICE hotel. The awards are decided through a rigorous selection process that involves professional judges, industry experts and netizens.
- Cooking up success
South Beauty hopes to strike a chord with well-heeled customers as it charts global expansion plans
She is 54, but still makes heads turn with her tall, elegant looks, impeccable dress sense and business acumen.
"Our mission is to promote authentic Chinese cuisine across the world. With Chinese economy growing steadily and its cultural influence gaining, it will not be long before we see some big global Chinese catering companies, much like MacDonald's," Zhang says.
SIAL CHINA 2013
HoReCa Is Hot, Turkey Is Ready
Occasional Xas music from malls and restaurants are steadily setting the festive mood in the air. Whether you come from the states, Canada, or Europe, you can escape from the thanks-giving turkey. In SIAL CHINA, HoReCa will be the hottest highlight in the edition, and Turkey is ready to join SIAL CHINA 2013 as guest country of honor.
Through 13 years of earnest effort on HoReCa development in the show, the special sector has grown tremendously. Over 17% of the professional visitors are expected to come from HoReCa industry. It attracts internationally renowned exhibitors and buyers, such as Action Catering, Unilever, the Ritx-Carlton, Mandarin Oriental, Hyatt, Haiyatt Garden Hotel, Best Western Shanghai
Ruite Hotel, Harvest Festival, Angliss, Lavazza, Saizeriya, Nespresso, Fabbri, as well as Goodwell, Hilton, Sheraton, Shangrila, KFC, Pizza flut , Macdonald, Starbucks and many others.
To embrace highly anticipated sector, SIAL CHINA dedicates itself to make it eventful:
- 6th Edition of La CUISINE by SIAL
In partnership with Disciples Escoffier highlight your products during culinary demonstration by the most talented international chefs from mainland China, France, Hong Kong SAR, Macau SAR, Korea, Thailand, Vietnam, Singapore, Turkey, USA and other countries and regions.
It attracts HoReCa industry professionals who are looking for innovation and inspiration.
- 2nd Edition of Disciples Escoffier Team Trophy Contest
4 teams final selected from 5 stars hotels in Asia to compete for the best Culinary Team Award. 1 from China mainland, 1 from Hong Kong SAR, 1 from Macau SAR, 1 from Vietnam.
In 2012, 4 teams from 5 stars hotels in Asia competed for the best Culinary Team Award. They were Macau team from The Venetian Sands Institute for Tourism Crown Hotel, Shanghai team from Pudong Shangri-la, Beijing team from Legendale Hotel and Hongkong SAR team from Chef Studio HK Black n White.
Events generate high visibility and exposure of your products & brand for HoReCa visitors.
- 9th Edition of SIAL Innovation for HoReCa
SIAL CHINA is the place to encounter innovations. SIAL Innovation has been a key event for the past 8 years, it offers to our exhibitors a platform to showcase their latest innovative products and communicate on food innovations, and over 70% visitors will drop by this area to seek innovative ideas and products. Competition also indicates the consumer trends in food & beverage industry.
The SIAL Innovation observatory provides a unique opportunity for HoReCa traders in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.
- 2nd Edition of Hospitality & Retail Forum
Special forum to cover hospitality trends and related topics ?SIAL CHINA is the place to meet experts and buyers from China HoReCa & retail industry
In 2012 show, more than 14 high level conferences hosted by the industry experts were held in this area including: SIFEA, SINODIS, CITY SUPER, SHIYAO Investment, SFGC, GOODWELL, XTC, FABBRI, NESTLE, and others. In 2013, it will continue to be the place to meet the under-the-radar buyers.
As China largest food & beverage exhibition, SIALChina is going on full speed to maximize its resources to build a even better platform for its exhibitors and visitors. On 2013 May 7th - 9th Shanghai New International Expo Center, you will see the hottest HoReCa events in 2013. It your most premium business event in global food & HoReCa sector.
News Contact
Trade Event UpdatesEvent News
SEE ALLWAIE 2025- Major Revamp Alert! Unveiling Four Key Focus Areas - Booth Reservations Now Open!
Leading the industry's pivotal shift from digitalization to intelligence, the Greater Bay Area—with its vast economy, dense development, global outrea ...
BATTERY JAPAN [February] to Highlight the Role of Battery Technology in Attaining Net Zero Carbon Goals
With the 2050 Net Zero Carbon Goals in tow, strategic exploration of renewables is paramount to achieving it, and BATTERY JAPAN [February] believes in ...
Japan’s Quality, Asian Excellence, and Global Trends Take Center Stage at FaW TOKYO 2025 Spring Edition
TOKYO, Japan — Set to take place from 26-28 March 2025 at Tokyo Big Sight, FaW TOKYO Spring is set to be an experience like no other in fashion trade ...
NEPCON Japan 2025: RX Japan Brings Industry Giants Together at Asia’s Largest R&D Trade Show
TOKYO, JAPAN — NEPCON JAPAN is set for its dynamic return from January 22 to 24, 2025, at Tokyo Big Sight, Japan. The event is set to gather a massive ...
Asian Stationery & Office Products Online Exhibition 2025 Grand Opening
The Asian Stationery & Office Products Online Exhibition 2025 (ASOP 2025) is a hybrid event that integrates virtual and physical elements, targeting A ...
IJT 2025 to Shine with Exhibitors from 21 Countries and Over 1.3 Million Pieces on Display
International Jewellery Tokyo (IJT) 2025 is poised to dazzle the jewellery industry with its most extensive international participation yet showcasing ...
RX Japan Set to Dazzle with IJT 2025: Kicking Off a Trio of Jewellery Trade Shows
RX Japan is gearing up to host the much-anticipated 36th International Jewellery Tokyo (IJT 2025), slated for January 15th to 18th at Tokyo Big Sight. ...
Expanding Expertise in Energy: SMART ENERGY WEEK [February] 2025 reveals conference lineup & new exhibit area
With its strong belief in the role of renewable energy towards a progressive future, SMART ENERGY WEEK [February] continues to enrich industry experti ...