NZ Gov Pumped in 1.7 mm in China Wine Industry
The New Zealand government's trade agency is to invest 2.1 million NZ dollars (1.7 million U.S. dollars) in promoting the country's wine in China, the United States and northern Europe, Economic Development Minister Steven Joyce announced Thursday.

China Wine Industry Profit Surges in 2012 Q1
The first quarter is conventionally a dull season for the wine industry. Nonetheless, China's wine market still managed to maintain a steady growth trend. Statistics show that in the first quarter of this year, China's wine industry achieved revenue of RMB 9.875 billion Yuan, an increase of 9.92 percent compared with the same period of last year, with profit of RMB 1.441 billion Yuan, an increase of 6.35 percent compared with the same period of last year.

A Toast to China's Wine Era
Celebrating China entering a new era of wine culture, WINE WORLD SHANGHAI Expo is born. It will be co-located with SIAL China 2013, on May 7th-9th 2013 at Shanghai New International Expo Centre.

Wine World Shanghai was presented as part of SIAL CHINA for over 13 years. As one of the pioneer project to the wine industry in China, it has witnessed and grown with the on-going changing market since day one.

Today, over 30% wines in China market are imported labels. And by 2015, there shall be 2 liters wine consumption per capita per year in China. With surging profit from local wine industry, China has been recognized as one of the most potential region for wine investment.

Occupying over 15,000 sqm area, WINE WORLD SHANGHAI is the largest international Wine and Spirit show in China. In 2013, wine specialists, buyers and traders expect over 450 Wine and Spirits exhibitors from more international pavilions: Spain, Italy, France, Greece, Australia, South Africa, Germany, Brazil, Turkey, etc, and more than 12,000 visitors and 5 dedicated events in the show. A strict professional visitor registration and selection will be applied in order to provide the exhibitors with China best wine buyers & distributors.

WINE WORLD SHANGHAI Expo is the key to uncork China wine market. Visit the newly launched official website ( www.wineworldshanghai.com )to find out more information.

Dedicated events 2013:

Best Buy China Competition
To introduce your Wine & Spirits and be awarded for the best value for money wine!
2012 juries included: Denis LIN, Lionel LE GAL, Fabio CARRICO DE SOUZA, Julien CUISSET, Yun HSU, Grace ZHENG, etc?

Wine Innovation Forum
To highlight and display your wines in this informational area about wine culture.
Export high level dedicated conferences delivered by wine experts!

Wine Business Meetings
Business program dedicates to face-to-face meetings with the major wine buyers in China.

Master Classes
To organize your own tasting in a dedicated room.

Wine & Spirits VIP Gala (by invitation only)
Premium Networking Event in a prestigious place. Meet the top buyers from China!