The 14th Dongguan China Shoes. China Shoetec (hereinafter "China Shoes") concluded successfully on 3rd November at GD Modern

International Exhibition Centre, Houjie, Dongguan. The number of visitor has increased significantly due to the intensive promotion

and aggressive buyer invitation. To attract more overseas buyers, the fair was held concurrently with Canton fair and the visitor

promotion at the emerging markets, such as SE Asia & Middle East were reinforced. On the other hand, to support enterprises to explore

business in China market, organizers not only strengthened visitor promotion in China, but also provided a series of concurrent

activities related to China domestic market, such as fashion show and professional seminars.

Buyers Highly Appreciate China Shoes
Mr. Huo Yaogen, Development Manager of the well-known corporation RUSTY LOPEZ, said, "We've found numerous suitable exhibitors for

footwear and materials, and now we are discussing for further cooperation and placing some sample orders. We are glad to find new

collections here."

Mr. Loganathan Kanbaya, Director of Stepcare Footwear SDN BHD (Malaysia) also commented the exhibition: "There're more overseas

international brands this year, the exhibition is getting more internationalized. We will definitely come back next year."
Mr. John Chan, Operation Director of Gem-A Leather House (Philippine), said he has met several promising exhibitors and intended to

cooperate. He also stated that the trend releases by WGSN and Ytrends provided the latest industry information, which significantly

help the development of the whole industry.

Ms. Zhang Meihuan, Buyer of Denmark Ecco Limited (Dongguan Representative Office) expressed:" I've found a pretty good supplier and

their price is reasonable."

Visitors and buyers also praised China Shoes' attentive visitor services like free shuttle bus travel between Hong Kong, Shenzhen,

Guangzhou and Canton Fair, free hotel accommodation service, VIP express admission, priority to attend trend releases/seminars, VIP

kit, VIP lounge, free Starbucks coffee and other caring services. "Visitor services of China Shoes are much better than many other

exhibitions," said Mr. Fan Zhijun, Business Manager of Future Shoes Co., Ltd.

Exhibitors Satisfied with the Exhibiting Result
As one of the top ten exhibitions in Dongguan, China Shoes attracted 436 exhibitors from China and abroad to present fashionable

footwear for 2012 Spring/Summer, high-end leather accessories, materials as well as advanced shoes making machines. More than 90%

exhibitors satisfied with the exhibiting result, especially admire the exhibition is held concurrent with Canton Fair which bring more

overseas buyers to the fair. Mr. Zhang, Manager of Noki International Trading Co., Ltd, which is a ladies footwear manufacturer and

trader, said they've got RMB200,000 turnover during the exhibition period. They will continue to attend China Shoes next year. Mr.

Chen, Manager of Chaoan Anbu Chengshi Shoes Products Factory, is happy with the exhibiting result, especially for meeting a former

overseas client again whom has lost contacts for long.

In addition, with the rising of income and consuming power in mainland China, there are growing request and demand of international

brands. Therefore, China Shoes introduced numerous famous footwear brands to the exhibition to meet the market needs as well as assist

the brands to explore China markets. These brands include Tatuaggi, Beepi, Emozioni, Cerutti, I Fit Park, Aruba & Voodoosoul,

Sabatina, Billete, Chch, Mandi, Kuari, etc.

International Brands and Hong Kong Young Designers' Creative Works Deliver Inspirations and Business Opportunities
During the exhibition, the world's leading fashion trend forecasting authority WSGN has given forecast on "S/S 12 Women's Footwear &

Accessories and Beyond", while GDS's official trend release institution Ytrends presented lectures on "How to Set Up a Successful

Footwear Design Department", "Young Fashion Footwear Trends A/W 2012/13", "Young Fashion Footwear Trends S/S 2013" and "Eco Footwear

Developments (Concerning Materials, Construction and Distribution)".

On the other hand, a series of seminars were arranged to present hot topics on China's domestic sales. Mr. Henrik Spandet-Moeller from

Denmark, author of "Danish Fashion Going Global"; Mr. Michael Ng, senior brand and retail consultant; Dr. Liu Wing Sun, renowned

lecturer of the Institute of Textiles and Clothing, Hong Kong Polytechnic University; representatives from CCT Consumer Testing

Technology and CTC Group gave lectures ranging from transformation from production company to branded retail, domestic markets,

differentiate positioning and footwear testing regulations in US and EU respectively. The lectures get enthusiastic response from

visitors.

Fabulous fashion shows were held to present the latest collections from various exhibitors, and "Designer Corner" showed creative

works like shoes, bags, accessories and clothes from Hong Kong's young designers, which gave much inspiration for the industry.

Dongguan China Shoes. China Shoetec (Autumn 2011) is jointly organized by China Chamber of Commerce for Import and Export of Light

Industrial Products and Arts-Crafts (CCCLA), China Council for the Promotion of International Trade Guangdong Sub Council, Messe

Dusseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., GD Modern Convention & Exhibition Management Co., Ltd., and Dongguan

Leather & Footwear Association. It is the only professional footwear, materials and machinery exhibition in Dongguan.

For more details, please visit: www.ChinaShoesExpo.com

Exhibitor Enquiry:
Ms. Cara Jiang
Messe Dusseldorf (Shanghai) Co., Ltd.
Tel: (86 20) 8755 5515
Fax: (86 20) 8755 1551
E-mail: cara.jiang@mds.cn

Ms. Lorain Lui
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897 / (755) 8232 6251
Fax: (852) 2516 5024 / (755) 8232 6252
E-mail: shoe@adsale.com.hk

Visitor & Media Enquiry:
Mr. Jansen Xu
Messe Dusseldorf (Shanghai) Co., Ltd.
Tel：(86 21) 6169 8350
Fax：(86 21) 6169 8301
E-mail：press@mds.cn

Ms. Eva Chung
Adsale Exhibition Services Ltd
Tel：(852) 2811 8897
Fax：(852) 2516 5024
E-mail：publicity@adsale.com.hk